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Responding to this question, we present the 4 trends of Real Estate Marketing that will condition many of our strategic and commercial decisions in the coming years.

Farewell to isolated rural villages as a retirement home for the elderly

People’s life expectancy has been growing steadily over the last few decades, which will mean that in the next few years people over the age of 65 will represent a very high percentage of the population. In fact, it is estimated that in 2066 this group constitutes 34.6% of the population in Spain.

However, this new generation of pensioners is less and less willing to retire in rural villages isolated from society, but it is estimated that there is a tendency for older people to integrate more and more into urban centres even after retirement.

Other European countries such as Sweden and the Netherlands are pioneers in community-based care for the elderly. Adapting housing to old-age related illnesses can be an interesting positioning for this large but currently neglected population.

Houses built for rent

The so-called “built-to-rent homes” are a growing trend already active in a new lifestyle much more uncertain and changing, its aim being to focus on the quality and adaptability of the rental housing or any of its stays to people and families who either do not want, or can not commit to the purchase of a property in the long term.

By previously managing the homes and/or stays for this need, these will be adapted to potential users who, with the help of technology, will live a hybrid of home and hospitality passing from one home to another in the most comfortable and natural way possible.

Eco-Houses: Symbol of Social Responsibility

The new targets for reducing greenhouse gas emissions adopted by the European Union by 2050 have put a deadline on an issue that has been on the table for many years.

The world is getting warmer and we have to do what we can to prevent it. The new generations are becoming increasingly aware of this and, as a result, they focus their daily decisions on the well-being and sustainability of the planet.

When adapting a property for sale it is very convenient to think of sustainability as an attractive and persuasive argument for the client. Although a complete ecological reform of the property has a very high cost, every change counts.

Small gestures such as the use of tinted window films, low-consumption household appliances, highly efficient heat pumps or classic solar panels can be a decisive factor in adapting to new European pollution targets and convincing the user that this is the property he wants to live in.

Technology and virtual reality

The technological trend in the real estate sector is not a novelty, however, its continuous evolution deserves a special mention in this section.

Although the use of web platforms and applications for the sale and rental of properties is not new, the use of resources such as virtual reality or virtual tours show how technology is far from stemming its progress in society.

With a population increasingly adapted to new technologies, knowing how to position yourself in the mind of the consumer as “reliable” and “innovative” requires incorporating elements and resources in your properties that stand out from the competition. Transparency is reliability, information is security and dedication is an element of closeness to your client.